What do you offer? Explain what you do in a simple sentence.
Who is it for? Who needs the product, service or skills the most. Let them know they are a good fit. Whether you’re a ____ or a _____, we’ve got something for you.
Why do they need it? What problem are you solving. List the practical and emotional benefits.
What’s your story? Tell visitors a little about you. How you got your start; what you are passionate about. This will give visitors a reason to believe in you. Your website should sound like you, so write as you speak.
Why should they trust you? Build credibility by displaying customer reviews, achievements or the number of clients you’ve worked with. Make sure you use real reviews. Don’t be afraid to display a few different opinions.
What’s next? Make it exciting to act. What do you want them to do next?
Make every word count!
Source: A Wix tutorial | August 2019
Notes by Mary Jo Wiseman, CMP | Author, “The Meeting Planning Process: A Guide to Planning Successful Meetings”